See, I'm a vegetarian, and while I'm not the sort to go around slapping people eating KFC, screaming "YOU BASTARD, THINK OF HOW MANY CHICKENS YOU'RE IMPRISONING TORTURING AND MURDERING. THEY HAVE FEELINGS TOO YOU KNOW!!1!", I do feel a little bit smug.
It's not so much that I think people who eat meat are 'finally getting what they deserve', as such, it's more that sort of smugness that crops up when something bad happens to people who aren't you. I sat in a corner with my salad, and cackled as the media descended into an infernal outrage.
Which I think was the best bit about, what Wikipedia has dubbed, the 2013 Meat Adulteration Scandal. The press treated it as if the manufacturers were playing a nation wide game of Russian Roulette, by sneakily sprinkling horse into one burger out of every ten, and that the only conclusion was that everyone would somehow be horribly poisoned. They had to call in 'top scientists' (the majority of which were students with lab coats) to reassure all England that there was not actually enough horse meat in anything that could be in anyway harmful. None of the horses that had accidently been dropped into the mincer contained drugs, and everyone was going to be totally fine, honest, cross our hearts and hope to die.
The only problem was, that for once, no one actually needed reassuring. The entire population, as a whole, seemed to just shrug and go "Well, these things happen.", before carrying on moaning about the weather, and slagging off Micheal Gove. The only food that contained horse was, and is, dirt cheap. The people who were actually eating it quietly agreed that they probably should have seen it coming, and looked a bit sad. Everyone in the middle class tutted, in a "As if we'd shop at Tesco's" sort of way, and went back to staring at the free range washing powder in Waitrose.
And I think everyone knows that the upper class has been nibbling on polo pony on cracker for decades. They're not called Hor(se) d'ourves for nothing.
The other thing that surprised me was the we were all very rational about the whole thing. Everyone seemed to recall the fact that, just because we are not culturally inclined to eat horse, doesn't mean that others aren't, and it isn't necessarily all that unethical. We don't make a habit out of it, but we made a habit of eating cow.
So, y'know, thanks a lot British press. It's time to move on now.